Friday, January 22, 2010

CRISIS MANAGEMENT

In the era of ultrasonic speed where all of us are short of time, the best thing we rely on is Crisis Management(CM)*. So,I need not define it.What i would like to do here is share my experience in recent times and request you all to share your own experience and give comments on mine.

So, be ready to hear my experience(You all might be thinking why to read the experience of this guy, but let me warn you all, few years down the line big Magazines,Newspapers and TV channels will share with you my experience, If they are able to get an appointment to interview me).

I received a call from IPE Hyderabad regarding my teams selection in a case study of Promotion of DOVE in rural India (TARANG, Marketing event) and we had to present our approach with a 25 - 40 pages report,Power Point Presentation and compete for other 3 rounds making it a 4 rounds event.
1st round - Presentation, which was scheduled for 30 min but the judge from Microsft changed it to 15 min and we,the team which were informed the last were asked to present the first.
Again CM* on the spot,we increased the speed of delivery,my colleague Vikas and I presented in given time.(This presentation we have prepared at the venue, in just 1 hr 15 min sitting in our luxurious room while on the other hand the event was being inaugurated).

Other rounds were scheduled next day for which we had to prepare an Ad and Poster of the same.

2nd round - Negotiatte - As i haven't attended Prof. Nitin Garg's class of BATNA (which is very famous amongst all Ismeians), i was a bit less confident.Being a Sindhi,I have it in my blood or genes or DNA/CNA/BNA/ANA, whatever you call it,we are the best in this trade.
We were the only team to fianlize the deal and all other 3 teams couldn't.(Sindhi Effect).

3rd round - Quiz - It took place in the auditorium and here mismanagement came into play- someone else has designed the quiz and other one was conducting it, with a wrong answer key.The height of mismanagement was that their scorer moved out and there was nobody to take care of it.

4th round - Ad and Poster - 2 other team which were informed well in advance and were equipped with resources arrived in the campus at 9.00 am with all things completed. We guys (Me, Vikas - Team 1 n Nirmit, Puneet - Team 2 woke up at 9.30 am,went to have breakfast and then started working on the Ads).
Finally the Ads both the teams prepared, was the original once and we scored the highest in this round.Others two teams just copied videos from net, mixed and displayed.

The final Result -
A team from ICFAI Hyderabad won 1st prize and our friend Nirmit n Puneet got 2nd prize.We stood 3 rd,very close to 2nd rankers score.
To view the photos of IPE visit the link - photo dikhao.

The thing was that we prepared everything at the end.It was not that we were not serious but we kept on brain stroming and spent alot time on that rather than the execution part, which could have made our efforts more brighter.

Another experience was with two of my friends Prasan and Satya. Here we were well informed about the deadline of the event Directors Cut - a Video Ad competition in SIOM Nasik(Symbiosis). We had to prepare a video, advertising any unbranded product and mail it by 11.00 pm on 22 Jan 10.Due to the pressure to of presentations and assignments we were not getting time to work on it.But we got the concept 2 days in advance.Then we were looking for good quality camera and software to prepare the video.Leaving the high priority things,we were madly looking for software's, even we found few on the net but none of them helped.Prasan bought a camera 8 mega pixel, 10 x zoom but battery discharged and charger not working.It was 6 pm and were left with only 5 hours when we purchased the charger.

Then we again moved out in the market for looking for the most important object - our product i.e a Zip.I tried to bargain with a tailor and the kind of attitude and behavior he showed,I would surely think twice while bargaining for the next time, you guys be better careful while bargaining to these small people, not all but few of them can insult you very badly.

Then we started working on videos, downloading from the Baap or Dada of videos YOU TUBE.
Then as the rule we all need to feature in the video,we three characters unshaved, not even properly combed our hairs and stood in front of the camera to become celebrities to endorse our own brand - ZAPPERS ZIP.
But the problem which persisted was to cut the software.But why to worry when Bhayankar Oh! sorry Shubhanker is on the 4 th floor.No matter how arrogant,rude he may be for others, for his friends who do not come to him only for help,he is a very good guy(Hindi wala guy bhi chalega bus ye guy gali bahut deti hai).
He was suffering from fever, yet at my one call he came all the way from 4th floor to 1st floor (Without lift which we don't have in our Hostel).He did all the technical part and some additional from his side to make the video better.
Finally the video was prepared and mailed as an enrty for the competition at 11.42 pm (Hum hindustani,, Hum hindustani,, parampara kaise tod dein. Jab teacher assignment mail karne ka time deten hain 8.00 pm, uske baad to mail shuru hote hain aur chalte hain 4.oo am tak.. to ye to external event hai,).

Learning - We find great pleasure in calling ourselves "CRISIS MANAGERS" but if we start well in advance,we could deliver better result for sure.

Finally I would like to conclude my experience here not because you all must be bored, i am sure u are finding it very interesting but its 2.40 am and my roomy Deepak is taking Long long Snores and as tomorrow is Saturday -my favorite breakfast is served - SAMOSA. So, i really don't want to miss them, i got to go Bye Bye........................Fir milenge Likhte Likhte.



2 comments:

  1. I must say, that your posts are getting matured day by day. I can see your attempt to be close to reality and this is one quality most of the bloggers need to be equipped with.

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  2. our college can add a value-added certificate program for crisis management from the next batch and some of us can come to teach our juniors.But one thing........those who really participate in the assignments can come, not the passengers!

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